# Enrich your CRM by entity, not by text match.

String-matching enrichment forks duplicates and loses hierarchy. GraphIQ.ai resolves every record to a real entity, then keeps it attached to its corporate family and live signals — so your CRM reflects reality, not a fuzzy guess.

## Bad enrichment isn't missing data — it's the wrong record, confidently filled in.

### The old way

Text-match enrichment — fuzzy name lookups that fork duplicate accounts and drop the parent company entirely.

### With GraphIQ.ai

Entity-resolved enrichment — every record mapped to one canonical entity, with its hierarchy and signals kept intact.

## How it works

### From messy records to a clean graph.

01

### Resolve every record

Map each CRM account to its canonical entity in the graph.

02

### De-duplicate

Collapse forked records into one entity, each with a confidence score.

03

### Attach the graph

Add corporate hierarchy, people, and live signals to every record.

04

### Keep it fresh

Re-resolve continuously as the graph updates — no stale fields.

## What it unlocks

- Fewer duplicate accounts
- Accurate hierarchies in CRM
- Always-fresh fields
- Cleaner reporting & routing

### Frequently asked questions

#### How is this different from normal enrichment?

Standard tools match on strings and append fields; GraphIQ.ai first resolves each record to a unique entity, so the data attaches to the right account — and its hierarchy — instead of a near-match.

#### Will it create duplicates?

The opposite. Entity resolution collapses existing duplicate records into a single canonical entity, each with a confidence score you can audit.

#### Which CRMs are supported?

Any CRM you can reach by API or through Clay. GraphIQ.ai returns resolved entities and fields you write back to your records.

## Make your CRM reflect reality.

Point GraphIQ.ai at your CRM and watch duplicates collapse and hierarchies snap into place — free, in minutes.