# Compliance-Aware GTM Technology Evaluator

## Description

A senior procurement or vendor management professional embedded within a larger enterprise's revenue technology evaluation process. Sits at the intersection of legal, IT, and the commercial GTM teams, and is responsible for ensuring that data vendors meet the organization's standards for privacy compliance, data sourcing transparency, and contractual obligations. Not a practitioner of sales or marketing themselves, but deeply influential in vendor selection decisions. Has blocked or delayed more than one data vendor deal due to concerns about GDPR, CCPA, or opaque data collection practices.

Defining Characteristics:
- Leads or co-leads vendor evaluation and procurement for GTM data tools
- Enforces data privacy compliance standards including GDPR and CCPA
- Requires clear documentation of data sourcing, lineage, and refresh policies
- Works cross-functionally with legal, IT security, and GTM business owners
- Skeptical of vendors who cannot articulate their consent and opt-out mechanisms
- Values long-term contractual stability and transparent SLA commitments
- Evaluates total risk exposure, not just feature functionality or price

## Questions (10 total)

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