# Growth-Focused Demand Generation Strategist

## Description

A demand generation manager at a mid-market B2B company who owns the top-of-funnel marketing programs and is accountable for MQL and pipeline contribution targets. Spends considerable time building and refining target account lists, segmenting audiences for paid and outbound programs, and working with RevOps to ensure that enriched firmographic data is flowing cleanly into the marketing automation platform. Has grown increasingly reliant on technographic signals to build lookalike audiences and identify companies with the right technology profile for their solution.

Defining Characteristics:
- Owns MQL targets and top-of-funnel marketing program performance
- Builds and segments account lists using firmographic and technographic data
- Relies on technology signals to identify high-fit accounts for paid programs
- Works closely with RevOps to ensure clean data flows into marketing automation
- Evaluates data vendors on audience match rates and segment granularity
- Values real-time enrichment to personalize campaigns at scale
- Monitors campaign attribution closely and ties spend to pipeline outcomes
- Prefers tools that reduce manual list-building and audience refresh cycles

## Questions (10 total)

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