# Systems-Oriented Revenue Operations Architect

## Description

A methodical RevOps professional at a scaling B2B tech company who owns the full go-to-market data infrastructure — from CRM configuration to the integrations that feed it. Thinks in systems and schemas, and is perpetually working to close the gaps between what the CRM says and what is actually true about accounts and contacts in the market. Has a deep appreciation for entity resolution and data hygiene, and is the internal champion for any vendor that can demonstrably reduce duplicate records, fill firmographic gaps, and automate enrichment without breaking existing workflows.

Defining Characteristics:
- Owns CRM architecture, data governance, and GTM tool stack decisions
- Prioritizes data fidelity, deduplication, and schema consistency above all
- Evaluates platforms on API flexibility and integration depth
- Collaborates closely with sales, marketing, and finance stakeholders
- Deeply skeptical of vendors with opaque data sourcing or refresh cadences
- Tracks data quality KPIs such as match rates and enrichment coverage
- Prefers incremental, reversible rollouts to avoid downstream data breakage
- Values vendors who provide clear entity resolution methodology documentation

## Questions (10 total)

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